The Newsroom
Guides, articles and news on AI search
Guides
How the framework works, end to end.Guide · 2 Nov 2026
The content guide
How Newsroom tells an editor what to change on a page: four lenses (first-hand experience, facts and figures, sources and entities, what is new), each with evidence and specific edits. No score, and it never blocks publishing.
Piers Butler
Guide · 2 Nov 2026
AEO checks
Newsroom's yes-or-no checks of whether a page is built so an AI answer can find, read and quote it: a draft profile that can block publishing, and a live-page profile that is advice only.
Piers Butler
Guide · 20 Aug 2026
RAG Analysis
RAG analysis audits content the way AI retrieval actually reads it: query fan-out, embedded passages and citation assembly. The approach, the insight, and three case studies.
Piers Butler